http://www.bloomberg.com/video/amex-s-john-hayes-on-mcdonald-s-rewards-strategy-

Oct. 14 (Bloomberg) — John Hayes, chief marketing officer for American Express Co., talks about the company’s service offerings in partnership with McDonald’s Corp., efforts to broaden AmEx’s appeal while retaining exclusivity, and risks to the brand in an age of increasing cyber attacks. Haynes speaks with Stephanie Ruhle and Erik Schatzker on Bloomberg Television’s “Market Makers.

Hayes

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