The ad features the indie pop band Bleachers roaming LA leading up to a performance. It shows them making purchases along the way using their Chase Freedom cards and Apple Pay.
This spot continues MasterCard‘s push with Apple Pay and their Priceless Surprises campaign. This surprise in particular is a father and daughter who are Royals fans who are surprised by one of the ‘greatest Royals of all time
- Working with Bionym to test the Nymi Band
- Authenticates a person’s identity for payment card transactions by monitoring their heartbeat
- Customers would have to place their wristband near a contactless payment terminal to make the transaction
- This fills in the gap of having an authentication which contactless payment systems are now missing
Oct. 14 (Bloomberg) — John Hayes, chief marketing officer for American Express Co., talks about the company’s service offerings in partnership with McDonald’s Corp., efforts to broaden AmEx’s appeal while retaining exclusivity, and risks to the brand in an age of increasing cyber attacks. Haynes speaks with Stephanie Ruhle and Erik Schatzker on Bloomberg Television’s “Market Makers.