Facebook Launches “Facebook Pay”

Yesterday, Facebook unveiled ‘Facebook Pay’, a new way for users to easily swap cash. A game changer in the mobile wallet payments category, Facebook Pay allows people to make payments with friends without the hassle of opening up a new app. This convenient and real-time feature marks a major differentiating point for Facebook Pay amongst its main competitors, namely Apple Pay and Google Wallet.
Facebook created an OLV to launch the new product. It’s interesting to note that Facebook does not mention the title “Facebook Pay” in the video, referring to the service as “Payments in Messenger”. See below to view: https://www.youtube.com/watch?v=-fyKMkm1Cc0

JetBlue to begin accepting Apple Pay as in-flight payment

JetBlue announced they will begin accepting payment via Apple Pay on select flights starting next week. The airline will allow passengers to purchase in flight food, beverages, and even seat upgrades with Apple Pay.
JetBlue is the first airline to bring Apple Pay on board.

Chase launches their first TV spot promoting its partnership with Apple Pay. (11/24)

The ad features the indie pop band Bleachers roaming LA leading up to a performance. It shows them making purchases along the way using their Chase Freedom cards and Apple Pay.

Chase follows Mastercard among Apple Pay partners with TV commercials on the air.
You can read the full article and see the long form video in this link:

MasterCard Test Wristband

MasterCard Wristband
  • Working with Bionym to test the Nymi Band
    • Authenticates a person’s identity for payment card transactions by monitoring their heartbeat
  • Customers would have to place their wristband near a contactless payment terminal to make the transaction
  • This fills in the gap of having an authentication which contactless payment systems are now missing



Oct. 14 (Bloomberg) — John Hayes, chief marketing officer for American Express Co., talks about the company’s service offerings in partnership with McDonald’s Corp., efforts to broaden AmEx’s appeal while retaining exclusivity, and risks to the brand in an age of increasing cyber attacks. Haynes speaks with Stephanie Ruhle and Erik Schatzker on Bloomberg Television’s “Market Makers.


New Apple Pay + Citi Digital

Citi has new banner ads that promote Citi with Apple Pay. Citi continues to actively promote Citi in partnership with Apple Pay with hero messaging that has shifted from their original launch messaging (“Here’s to tomorrow“).

Key Messaging:

  • Get more from Citi with Apple Pay
  • An out of wallet experience: Yet another reason to be thankful for opposable thumbs
  • Both execution feature a “Get Started” button
They have a hard hitting CTA to “Get Started,” which allows consumers to be redirected with a single click (low barrier).

Citi’s out-of-wallet experience is summarized below.
NOTE: Citi is highlighting the new security features provided by Apple Pay as an added benefit.  Apple Pay’s ability to provide heightened security is allowing competitors to leverage this offer, which has historically been a key differentiater for AXP.