New Apple Pay + Citi Digital

Citi has new banner ads that promote Citi with Apple Pay.¬†Citi continues to actively promote Citi in partnership with Apple Pay with hero messaging that has shifted from their original launch messaging (“Here’s to tomorrow“).

Key Messaging:

  • Get more from Citi with Apple Pay
  • An out of wallet experience: Yet another reason to be thankful for opposable thumbs
  • Both execution feature a “Get Started” button
They have a hard hitting CTA to “Get Started,” which allows consumers to be redirected with a single click (low barrier).

Citi’s out-of-wallet experience is summarized below.
NOTE: Citi is highlighting the new security features provided by Apple Pay as an added benefit.¬† Apple Pay’s ability to provide heightened security is allowing competitors to leverage this offer, which has historically been a key differentiater for AXP.


Should You Pay for Premium Plastic?

The Wall Street Journal posted this article evaluating the worth of high fee premium cards. The article touts a few competing cards, Citi and Visa, and if the high annual fee pays off with the benefits.

Maria Kochetkova featured in VISA Checkout TV commerical

New VISA Checkout spot featuring ballet dancer Maria Kochetkova.

This VISA spot features a notable celebrity multitasking in her professional career, while using the VISA checkout app. She makes it seem easy!


Description: Can Maria Kochetkova pay for Holiday gifts at while dancing the Nutcracker.Maria Kochetkova is dancing and paying online for holiday gifts .Woman on the side- Confirmed 11 holiday sweaters and 5. Maria-shh it’s for them. Sign up at Visa Checkout the easier way to pay online. Visa Everywhere you want to be.